Strong Bitch Co.
Founding design and marketing for B2C retail
Founding designer driving sales via impactful branding, customer marketing, product experience and more.
Brand development
Founding designer for all aspects of the brand from the ground up: logo, brand guidelines, digital identity - everything.
Web design and management
Designed and managed Shopify storefront with focus on mobile shopping experience. Continuously tested landing page design, product listing content and checkout to decrease abandoned carts.
Apparel design
Conceptualized, designed and produced apparel designs. Adapted quickly to shifting shopper trends.
Social media
Managed all aspects of social media efforts: content creation and design, brand development. Grew follower base from 0 to over 2,000.
Created, scheduled, and tracked performance of trigger email streams and weekly product drop emails. Strategic email design based on heat map trends.
Customer engagement & experience
Established trigger notifications (text, email) for order checkout and shipment tracking. Created influencer program to drive brand engagement and growth. B2C and drop shipping product experience.
“SB Co. was a passion project of mine that stemmed from my love for the powerlifting sport and community.
We ceased production in 2021 in an effort to no longer negatively impact by playing an active part in the fast fashion crisis. My hopes are to someday continue the brand in a new capacity.
