PayPal
PayPal Paid Digital
Drove successful B2B visual creative for high-volume, multi-million dollar campaigns, contributing to over $6 billion in loans funded.
Impact
Produced 300+ creative assets / year
16% YOY paid digital channel growth (2019)
2x channel expansion (2018)
$6 billion business loans funded
Skills
Creative strategy
Campaign development
Audience targeting
Graphic design
Copywriting
Data analysis
A/B testing
“Libby takes a thoughtful approach to each campaign through deep research into the platforms, understanding of the audience segments targeted, competitive insights and new platform capabilities. She has expanded [PayPal] creative strategy to the limits of each platform’s capabilities. Before launching a new campaign, Libby helps to develop the testing strategy at the copy, creative, placement and platform levels. Throughout the development stage, she is purposeful about her design choices and collaborative when needed. Post launch, Libby has consistently dived into performance to formulate data driven next steps.
Our team drives an aggressive strategy across our paid media. We manage very high spend levels and high performance expectations. Due to Libby’s abilities, we’ve been able to reach and often exceed those expectations, which is not an easy feat! Libby is heads and shoulders above her peer group and a consistent high performer. She is an absolute asset to any team.”
— Jessica Celenza, Marketing Manager at PayPal