PayPal
Authentic storytelling that resonates and converts
Directed and co-produced merchant testimonials on-location across the US, amplifying the PayPal brand and broadening relationships with consumers through authentic storytelling and relatable messaging.
Skills
Storytelling
Craft compelling and engaging stories through video that resonate with the target audience and effectively communicate desired message.
Video production
Proven successful as director and producer, including pre-production planning, writing interview prompts, casting, scheduling, and post-production.
Project management
Expert level planning, coordinating, and executing of video shoots to ensure video projects are delivered on time, within budget, and to the highest quality standards.
Communication and collaboration
Communicate effectively with clients, team members, and stakeholders to understand project requirements, provide updates, and ensure that everyone is aligned on project goals. Collaborate with agency partners such as camera crew, editors, and sound designers to bring video projects to life.
Customer relationship management
Ability to build strong relationships with customers, putting them at ease by asking the right questions and guiding them through the testimonial process.
Creative direction
Strong creative vision with the ability to translate and bring that to life via a compelling visual story. This includes making decisions about camera angles, shot composition, lighting and other visual elements to create a cohesive and engaging narrative.
