PayPal

Brand and marketing guidelines

Played an integral role in restarting channel marketing for PayPal’s merchant lending division and implementing new brand standards during the COVID-19 pandemic. I developed a toolkit to document marketing channel and creative best practices, and played a leading role in the implementation of evolving PayPal brand changes across product creative.

Skills

Brand identity

Strong grasp of brand identity design, involving creating cohesive visual identity that communicates brand values, personality and messaging through color, typography and imagery.

Design thinking

Understanding user needs, and applying them to guidelines and templates to satisfy goals of stakeholders.

Communication

Collaborate with stakeholders to understand their needs and preferences, and to communicate the rationale and design decisions behind the brand guidelines in a clear and compelling format.

Technical proficiency

Proficient in design software and tools to develop guidelines and templates that can be used to ensure consistency and efficiency in the design process.

Evolving in-app marketing at PayPal

Video testimonials at PayPal