Hi, I’m Libby

Design lead & creative strategist

From startups and tax compliance software to financial products used by millions, I’ve had the pleasure of designing meaningful creative that resonates and converts. At Avalara, I'm leading design for Partnerships, marketing integrations to and through our partner ecosystem. Previously, I helped shaped the future of merchant lending at PayPal, scaled marketing at startup Swift Financial, and spent 8+ years designing and strategizing for small to enterprise clients.

Currently Design Lead at Avalara

Former PayPal

Based in Philadelphia, PA USA

Working remotely with teams around the globe

Driven by passion to help businesses

Excited to market products and solutions that help businesses simplify and scale

Specialties

  • Demand gen campaigns 
  • Creative strategy
  • Digital design (display, social, web)
  • Print design (direct mail, editorial)
  • Corporate keynote presentations and pitch decks
  • UX/UI design

Industries

  • FinTech
  • B2B / Enterprise SaaS
  • Banking
  • B2C Retail

Tools

  • Adobe Creative Suite (Illustrator, InDesign, Photoshop, Animate, Acrobat, XD)
  • Microsoft PowerPoint, Google Slides, Keynote
  • Jira, Workfront, HubSpot
  • Sketch, Invision, Adobe XD, Figma
  • SharePoint, Google Drive, OneDrive, Confluence

Work

Globally marketed business financing solutions, high converting demand gen campaigns, customer testimonials and beyond. This is a sample of recent stories, processes and results behind a curated selection of projects that I've led and contributed to.

Scaling paid digital at PayPal

Scaling paid digital at PayPal
Evolving in-app marketing at PayPal

Evolving in-app marketing at PayPal
Brand and Marketing Toolkit at PayPal

Brand and Marketing Toolkit at PayPal
Video testimonials at PayPal

Video testimonials at PayPal
Founding design at SB Co.

Founding design at SB Co.

Dive deeper into recent work

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  • “Libby is heads and shoulders above her peer group and a consistent high performer. She is an absolute asset to any team.”

    Jessica Celenza, Marketing Manager at PayPal

  • “Libby brings a lot of great qualities to the team, but one of the things I admire most about her is the fact that she is independent and proactive. She never needs to be reminded about outstanding tasks, she always meets her deadlines, and she can always be trusted to produce quality work.”